Online or Print? Both!

Printing Services Dubai

Printing Services Dubai

Printing Services Dubai-Reaching your target audience across different channels is becoming more complicated, but a smart use of both online and offline efforts can meet the challenge.  Adding complementary printed marketing pieces (postcards, mailers, catalogues) with your online digital campaigns can reap multiple benefits.

By leaving your tunnel vision of “online only efforts” behind, you can have the “best of both the worlds” strategy that smart marketers use.

Having co-ordinated messages using online and print channels helps you play in both the worlds where your audience interacts, online and offline.  It also helps you to drive online leads to your offline messages and offline leads into your online presence.

If your CRM and tracking efforts are bringing your clients closer to you, you can use print personalisation to support and enhance your email marketing efforts in so many ways.

Add to data-Use print to offer incentives to get more relevant information to add to your client’s data

Re-activate emails-Email marketing can be supported with reactivation efforts using for e.g. postcards with personalised content to people who can no longer be reached via e-mail, inviting the recipients to sign up again for a newsletter and bringing them back to the fold.

Push your offers-Individualised print products like special offer postcards can support your online campaigns and provide incentives to buy at different points of contacts with the prospect.

Checkout bounces-While email is used extensively to address to people who did order but did not complete the transaction, an instant postal reminder for this target group has the potential to have the recipient complete the sale.

Print mailers supporting your email campaign-You can improve your conversion rates by having an automated print mailing tailored individually for every single client using variable data printing.

To summarise, use both online and offline methods in a smart way to target your audience both past and existing to have the best chances of success.

 

For more on Digital printing in Dubai, go here.

Printing Services Dubai

A brief history of printing…

Dubai Printing

Click here for your next design and print project in Dubai

Here is a short video on the history of printing.

 

and an Infographic courtesy of visualistan.com too…

 

Dubai Printing

A Brief History Of Printing

Dubai Printing

BRIEF HISTORY OF  PRINTING PRESS

The birth of printing goes back to China in the year 593, when playing for the first time in many forms, drawings and texts with the help of printed characters carved on tablets of wood (woodcut). The invention is due to Buddhist monks, that permeated the sizes of color and print them on silk or paper rags. Though the first book printed (a Buddhist sutra with pictures) from the year 868. This need arises out of print books scholarly disputes about authenticity of ancient texts, deciding to play thereafter etching culturally important texts for popular dissemination. The movable type printing, and with them, typesetting, are due to the Chinese alchemist Pi Cheng (1040.) This conjugate years of tradition with the heritage woodcuts gained during more than two thousand years of printing techniques with stamps, creating standard types that could be manufactured in series. Signs created corresponding to whole words. Were made from clay on negative molds and then baked. Once finished they joined on a metal frame composing sentences, united with adhesive putty, and procedíaa printing. With typesetting came a print mode faster and more flexible than the woodcut. Thereafter, the culture was able to reach all layers of society.

These techniques came to the West much later. The Dutchman Laurens Coster (S. XIV) will be the first to use wooden movable type, although universally considered the printing press inventor Johannes Gutenberg (S. XV), for his creation of movable type in molten lead, much more resistant (typography). Gutenberg was aware of the difficulty of printing with carved wooden páginasenteras and devised a more rational way of printing, based on movable type. Thus, in 1437 commissioned a turner of Mainz, Konrad Sasbach, construction of printing and he created the molds for the points lead fundidode, later joined one by one, forming the words embossed on the call galley-ended so you can print them on paper. In 1447 managed to print a small calendar and in 1451 a grammar of Latin, although his masterpiece would be a Bible. Since his death, 1468, his invention spread gradually throughout Europe, and remained practically unchanged until the early twentieth century.

Within the history of printing, however, techniques have been happening and varying over time. Thus, the first remains found the technique of gravure dating from 1446 and belonging to a German master who recorded on copper plates using a chisel.

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Once covered with ink, it was retained within the lines of the recorded image while the rest of the ink disappearing when cleaning the plate. Then impresiónse conducted on wet paper and with the help of a press. These techniques would be enhanced in 1878 by the Austrian Karl Klietsch, using the application of cylinder (rotogravure).
In 1710, two inventions have given a great impetus to the techniques of printing:

– The by Jakob Christof Le Blon, who discovers the Tricomi (reproduction of color images from three basic red, blue and yellow)
– The Dutchman’s J. Van der Mey, who invented, in collaboration with the German preacher Johann Müller, stereotyping. This process will allow mass reproduction, quick and inexpensive forms of relief printing plates of lead-based.

In 1796, the Austrian Alois Senefelder inventing the printing technique called lithography. This is the first flat printing. This technique is used to support limestone plates that absorb oily substances and water, but they are not mixed together. If drawing or writing on the stone with a greasy color and then the surface is moistened with water, it will penetrate the stone only in those places not covered by the lines written. If fat is applied after printing ink on the stone, wet areas do not accept it, while is attached to the rest of the plate, and can proceed to printing.
S
ubsequently, in 1826, Alois patentaría lithography in color, making a simplified technique for which until then could only be carried out hand. Although this technique would be enhanced in 1867 by C. Tessie du Motay with photolithography, following the investigations of the chemical properties of a queue of chromate under the action of light on research that had previously taken William Henry Fox Talbot (1832) and Alphonse Louis Poitevin (1855).

In 1822, after the French Ballanche Simon conceived the idea of building an automatic machine to compose texts, American William Church manages to build the first machine of this type, the compositor. The idea was to mechanize and maximum ease the complicated task manually composing lead type font, one by one, forming the full text, as was done since Gutenberg. Anyway, the fact that the machine did commit certain mistakes which are not imposed universally. It was not until the invention of the linotype in 1884.

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By 1846, English Smart invented a rotary lithographic printing, in which the entire process is automated except for the inlet (supply) and outlet (withdrawal) of papel.Surge and the first offset printing machine.

Although 1 845 Richard Hoe (U.S.) had already obtained a patent for the first modern rotary. The great demand in this period of long lengths of existing newspapers, exceeding even the production of books, made possible the success of the presses.

Thus, in 1848 the London newspaper The Times is operated for the first time this quick rotary machine was perfected tipo. Esta by Applegath and Edward Augustus Cooper, English engineers, siguienddo the principle of the machine invented by Hoe, but still working only single sheets of paper. Some years later, in 1851, the British builder T. Nelson finally able to develop a rotary printing on continuous rolls of paper and, later, in 1863, the American inventor William A. Bullock obtained a patent for the first rotary press for printing books on continuous paper, a model for subsequent presses. From this point, given some problems that will be corrected years later. They are, for example, caused bottlenecks at the stages of cutting and folding of printed materials, as well as the slow task of the composition of the texts at hand. It will be in 1884 when Ottmar Mergenthaler machine achieves the latter process with the linotype.

Continuing with the chronological progression, there were some attempts such as the Black English, who in 1850 invented an automatic folding machine capable of folding in the eighth two thousand sheets per hour, to be fitted with folding and cutting. It is important to mention Johnson and Atkinson British technicians, who in 1853 succeeded in building a complete machine fusion printed characters, which was capazde produce up to 30,000 characters a day. This is particularly important because from the instrument manual developed by Gutenberg to fuse types, this technique had hardly changed.

For its part, the photographer in 1859 Rue inglésWarren of developing a new procedure that allows for printing books draw plates made of glue and glycerin. This technique, called hectografía, will soon become standard procedure normally used to print short runs.

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In 1881, the Munich Georg Meisenbach, obtained a patent relating to a photographic process known as autotipia impression, based on rotogravure techniques and the properties they purchased certain resins travésde the action of light on them (pale, darkened …). Although it is considered the inventor of the scientific autotipia británicoWilliam Henry Fox Talbot, in 1852. In 1890 Max Levy introduced several improvements, achieving a higher quality images (frames thinner).

In 1884, highlights an important milestone in the history of printing, invented the linotype machine by Ottmar Mergenthaler German watchmaker, based on fully automated composition of texts. The innovation was the possibility to write one by one the lines of text using a keyboard, composing instead of going letter by letter with their lead type by hand. Thus, once the membership of a line, it melted the negative impression mold with liquid lead,
obtaining a lead seal for printing.

In 1904 the technique of lithography, and in general and the print world, Come in a peak with the development of offset printing, used today. The offset was developed by two independent technicians. On the one hand the German Caspar Hermann and on the other printer Ira W. Rubel. Although Hermann who obtained their method from the historical tradition of lithography, also gave Rubel with the invention but in a casual, after failure of one of its workers in a rotation.

Currently, desktop publishing, with the addition of computers to the many facets and stages of editing, has been a revolution with unforeseen consequences in this field. An open window to freedom of editing the already close 21st century (Internet, CD-ROM, multimedia, document editing from your own home or workplace, etc.)

Dubai Printing

 

Why you should print your photos.

Print Dubai.

Print Dubai

Alex Ventura, Houston tells us why he prints his digital photos.  He mainly covers automotive related events for Houston Streets & Spekture.

With the advent of digital cameras, the need to get prints done is diminished and rightly so, since your audience also views these pictures online.

However, when you actually do print a digital photo and hold the physical piece in your hand you experience a different level of emotion with your craft, then when you view it digitally.

Also, you may notice things that you simply cannot detect on screen which might help you correct the image or even help you hone your skills.

So print your work that you are proud of, and experience levels of interaction with your work that you once used to have not so long ago.

Go to the original article here…

For your digital printing requirements check this page out… and for wide format printing go here!

Also check this video by Peter Mckinnon

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3D printed parts program by a truck company

Printing UAE

Printing UAE

Illustrative picture only.

Daimler Trucks in North America last month announced that it will start producing plastic parts using 3D printing to its customers as a part of a pilot program.

This will enable Daimler to produce parts that typically the company struggled to provide due to low or intermittent demand for its older model trucks.

This allows the company to print on demand with shorter lead times for customers who often may have to wait for a long time for hard-to-find parts.

This is a good example of  how 3D printing can be used to for specific purposes to cut costs and production times for parts that are no longer in demand and difficult to replace otherwise.

 

Go here for the entire article..

 

This post is merely informative about trends in the printing market.  For your next Design and Print project read this..

Printing UAE

Business cards in this digital age?

Business cards Dubai

business cards dubai

First impressions

We live in a world connected by gadgets and hi-speed internet in a virtual world where everything is digital.  Without a shred of doubt technology has made our life better in several ways unthinkable even a few years ago.

However, there are some things that just cannot be replaced completely and one of them is Paper.  And by extension, the Business card which is the topic of this piece.

A business card remain an inexpensive physical piece of printed paper used not just to  share your name and contact details but much more.

First impression are very important and your business card is a great tool to introduce your company or brand and make it a lasting impression to your audience.

Business cards Dubai

A biz card is the first piece of introduction that helps in giving a sense of credibility to a potential client and helps build up trust in you and your business.   Business cards captures what your business or brand stands for and should reflect exactly that.  For instance, a designer will have a creative business card while an business consultant will have a simple and clean design with a focus on modernity.

In a crowded and competitive world and so the uniqueness of your design is important.  Your business card needs to stand out.  A well designed business card with the right use of logo, fonts, a catchy line and clever white space will ensure that your clients remember you and your brand when they need it.   At the same time, you cannot go overboard with the ‘creative’ part of it too much.  You can even use a call to action or drive the recipient to your online portal for more information.

In conclusion, every time you hand out your business card to a prospect, you are making a professional intent of asking for their attention and taking the first step of building a long term relationship.  Make this first step a lasting one.

Ready to design and print your Business Cards? Go here.

Business cards Dubai

Why use Print.

Printing companies in Dubai.
Printing companies in Dubai

Print is back?

Wondered if printed brochures and flyers still work? Or why companies still spend serious money on printed full color catalogs each year. Why does anyone still send printed newsletters when you can send an online version?

This contradicts what we hear in the media all the time that flyers, mailers, newsletters-all printed pieces used for marketing is either already dead or dying.  According to news reports we will soon be living in a completely digital world where we order everything from souk.com, never needing to step out of our house to purchase anything ever again.

Obviously, all the media reports are exaggerating it quite a bit.  Despite the shift towards digital, companies still print hundreds of thousands of print advertising materials like flyers, brochures,  catalogs every year and continue to have growth in sales. So obviously printed materials do work.  It’s not all digital.  Not yet.

So why do printed sales materials work?

Well, in today’s digital world getting someone’s attention is the most valuable commodity.  The more time a client spends time with your marketing tools or salesperson, the more likely she will buy from your company or refer someone to your business.  A strategically designed newsletter or catalog allows customers and prospects to spend time with your brand and your products and services.

Printing companies in Dubai.

The lifespan of an email is 11.1 seconds, compared to an average of 28 minutes a person may spend reading physical printed mail (newsletter, catalog or brochure).   With printed materials, you can sell one to one and there will fewer distractions for your prospect or client compared to reading the content online.

Printed materials not only grab your prospect’s attention, but also lays the foundation of trust.  When this relationship is nurtured and patiently promoted, this hard earned trust can lead to more referrals, reduced customer churn and higher customer lifetime value.  Customers buy only when they are ready to buy and not when you are ready to sell.  So having a sustained relationship with your prospect and client will make sure that you and your product comes first to his mind whenever he is ready to buy.

The ideal strategy should include a mix of both digital and Print marketing.  A printed newsletter, direct mail, a bit of Google Adwords ads and e-mail marketing  will together let you drive your online leads offline and offline leads online.  Having a presence in the online and offline world helps you grow your business and your bottom line.

Read more about this argument here.

and a contrarian view here…

Ready for your next design and print project? Check this out then!

Printing companies in Dubai.

Print is in… again!

Printing in Dubai

Printing in Dubai

 

We are bombarded with visual material and content in our rapidly expanding Digital world that we find ourselves in.  Every moment new information unfolds itself  into our lives.

Digital media has been leading the way in this new world, with the relevance of print fading away, especially for small and medium companies.  Why invest in a print campaign when you can create an online one with extensive reach?  Guess what,  there is a gradual shift back towards physical products as people crave for interaction with real physical products.  Print is cool again.  There is compelling reasons to use physical flyers, brochures and such marketing materials.

Remember the “Emma” commercial  by Le Trefle.  (It is an all time favourite of many people)

Check it out here…

 

While the commercial is no doubt funny, it makes one important point.

There are some things that digital cannot replace.

Yes, there are certain definite advantages with Digital media.  For e.g. it is available all the time, content  can be updated easily and efficiently, messages can be highly personalized and results can be tracked.  Print cannot match with Digital here.

Print has different advantages though.   There is something about the physical nature of paper that influences us at a deeper level.  It is something we can see, touch and connect to deeply in a way we cannot get with digital.  The impact that paper has on us is both at the emotional and neurological level.

Printing in Dubai

Hence the case for a strong  revival by the print media.  Print is a tangible, classic and long established medium that can complement your digital media efforts and help you get noticed and stand out.  The physicality of printed products means that it stays on desks in the office, coffee tables at hom, on the fridge and propped up on shelves taking up a physical space in your office or home for months or even years.

Use print media to create interesting mailers, folders, brochures, flyers, postcards that grabs the attention of your client.  You can even use it to guide your target audience to your website for more interaction.  By using print media along with your digital efforts you will be able to double the exposure and the influence for your target audience.

Talk to NGI Dubai for your next design and print project or go here for more on our Digital Printing Services

Printing in Dubai

Are printed greeting cards relevant today?

Greeting card Printing Dubai

greeting card printing dubai

Why Should a Business Send Greeting Cards?

Greeting card printing not just costs money, it takes effort and time to finalize a card project.  Getting the office people to sign off to add a higher level of personalisation is another not so easy chore.

However, in the digital age that we live in, it is not easy to get hold of our prospect/clients’ attention.  It is a challenging task now, so every opportunity to get in front of your audience should be fully taken advantage of.  Greeting cards are a relatively inexpensive but memorable way to do just that.

Email or Printed?

A physical printed material has a lifespan of  on average 17 days compared to emails’ life of 11 seconds. A greeting card will be viewed by several people and if done cleverly shared by many more.

Greeting Card Printing Dubai.

A physical printed card engages with your audience in a way digital never can and helps to forge a new relationship or strengthen an existing one.

So make greeting cards an essential tool in your marketing arsenal and reap long term benefits for the same.

Here are a 7 tips to help you get started with your greeting card project.

  1. Having everyone in the office (or atleast part of the team that engages with the client) sign off the card adds a whole new level of personalisation. With variable data printing, you can even have your clients name printed within the design, or have a unique design for specific clients.
  2. If there is a large amount of cards to be printed, use a scanned image of the signatures and have them printed alongwith the rest of the text/images.
  3. Use an image that goes with the occasion and is connected to your business too.
  4. Humour can be used as long as it does not offensive to anyone, so be careful there.
  5. Use your logo and company name everywhere, without being too ‘loud’, but be blatantly promotional, in fact use the greeting card to drive your audience to your preferred call to action if necessary (like asking them to visit your website).
  6. Work on a memorable message on the inside of the card. Again Humour can be used as mentioned above.
  7. Retail or B2B can use this as an opportunity to advertise a time-bound special offer or a discount on services.

So plan your greeting card project well in advance and use both a physical greeting card, complemented with an online effort to make use of the best of both to further engage with your audience and reap long term benefits.

Read a related article here.

Ready to start your Greeting card or a new Design and Print project? Go here…

Greeting Card Printing Dubai.

 

 

 

 

4 tips to get you started on your new Catalogue.

Catalogues Printing Dubai.

catalogues printing dubai uae

Catalogues Printing Dubai – Starting your new catalogue project can be both scary and exciting at the same time.  You look forward to put together an amazing marketing tool that will entice and inspire your target audience.  On the other hand, where the heck do you even begin?  Well, here are a few suggestions to not only get you started but also help you put together a Catalog design and print strategy.

1. Plan ahead

Even before you begin the designing process, you need to know the goal for your catalogue.  Are you aiming at customers to order via the catalog or drive them to your website or physical store? Will you be sending the catalogues to your loyal customers on your list or to people who may never have heard of your product or brand?  Once you are clear about your goal, it is easier to customize your design and layout and also use the right images that appeal to your chosen audience.  You want your audience to continue turning the pages, so the more appealing the catalog the better.

2. Decide on your content.

Now that you have your end goal in mind, you want to plan what you want to say, how you want to say it and where the information needs to be laid out.  Having content that is simple, clean and concise will keep your audience glued.  If your catalogue pages are overcrowded with too much information, the reader may lose interest early.  Having the right mix of images and information guides your reader through the pages right to the call of action on your catalogue pages.  Use headings, sub headings and the right images to help your audience navigate through to the important information within your catalogue.

Catalogues printing Dubai.

catalogues printing dubai

3. Designing your catalogue.

The way you are going to distribute your catalogue should be an important factor with how you want to design it.  Depending on whether you want to send them out via mail, as hand outs at events and conferences or have them at your store, you can select the right size that suits your mode of distribution.  Once you have finalized the finished size of the catalogue, you can now start the process of designing your catalogue.

  • Use attractive images and suitable colors that along with elements that reinforce your company and brand.
  • Stick to fonts that are easy to read by considering size, style and color.
  • Strategic use of white space allows the page to be balanced and not over crowded.
  • Identify and remove elements or distractions that are unnecessary.
  • Ensure the images are 300 dpi resolution to avoid pixelation (distortion) of images.

4. Important things lest you forget

Some of the important pages you may need to include are the following:-

  • Table of Contents
  • Contact Information
  • Order Form
  • Store Location
  • Website details
Catalogues Printing Dubai.