Let us talk about Content Marketing

Digital Printing Services Dubai

Want to take your sales and marketing efforts to a whole new level? 

Content Marketing is considered to be one of the most, if not the most important tool for long term relationship building with your clients and prospects.

So what is Content Marketing?digital printing services dubai

The Content Marketing Institute definition of Content Marketing is as follows-“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain clearly defined audience-and ultimately drive profitable customer action”.

There may be many reasons to have a well thought of long term content marketing strategy.  We will look at five reasons why you should consider content marketing for your business.

Content Marketing positions you as a leader in your market-As a content marketer you will provide deep insights that help your clients and prospects to achieve their goals and answer their queries.  This significantly enhances your value proposition as you become the go to resource for your chosen business community.

Effectiveness-Content Marketing is highly effective with B2B companies regularly getting as much as 67% more leads on a monthly basis and 57% content marketers believe they have gained more customers due to their Content marketing efforts.

Drive new leads to your business-A modern content marketing strategy will involve both online and offline strategies working in tandem.  Content Marketing will drive new traffic to your business both online and off and these leads will form your target audience for a sustained content marketing campaign.

Convert the leads to long term clients-As more and more leads are generated, you can have a ‘funnel’ in place where  you can engage with these new leads and nurture them into becoming long term customers.  You can offer them a lot of free and valuable content on an on-going basis with occasional special offers, discounts etc., to convert a number of them into clients.

Long Term marketing strategy-Unlike other strategies, Content Marketing is a long term strategy.  As long as you can provide new and enduring valuable content that is always accessible to your audience, you will always keep adding leads to your prospect database and with your marketing funnel, you will have a endless stream of clients.

Want to know where to start? Go here…

For your Design and Print Content Marketing Projects contact NGI today.

Digital Printing Services Dubai