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Are printed greeting cards relevant today?

Updated on 21/12/2019, Greeting card Printing Dubai

greeting card printing dubai

Why Should a Business Send Greeting Cards?

Greeting card printing not just costs money, it takes effort and time to finalize a card project.  Getting the office people to sign off to add a higher level of personalisation is another not so easy chore.

However, in the digital age that we live in, it is not easy to get hold of our prospect/clients’ attention.  It is a challenging task now, so every opportunity to get in front of your audience should be fully taken advantage of.  Greeting cards are a relatively inexpensive but memorable way to do just that.

Email or Printed?

A physical printed material has a lifespan of  on average 17 days compared to emails’ life of 11 seconds. A greeting card will be viewed by several people and if done cleverly shared by many more.

Greeting Card Printing Dubai.

A physical printed card engages with your audience in a way digital never can and helps to forge a new relationship or strengthen an existing one.

So make greeting cards an essential tool in your marketing arsenal and reap long term benefits for the same.

Here are a 7 tips to help you get started with your greeting card project.

  1. Having everyone in the office (or atleast part of the team that engages with the client) sign off the card adds a whole new level of personalisation. With variable data printing, you can even have your clients name printed within the design, or have a unique design for specific clients.
  2. If there is a large amount of cards to be printed, use a scanned image of the signatures and have them printed alongwith the rest of the text/images.
  3. Use an image that goes with the occasion and is connected to your business too.
  4. Humour can be used as long as it does not offensive to anyone, so be careful there.
  5. Use your logo and company name everywhere, without being too ‘loud’, but be blatantly promotional, in fact use the greeting card to drive your audience to your preferred call to action if necessary (like asking them to visit your website).
  6. Work on a memorable message on the inside of the card. Again Humour can be used as mentioned above.
  7. Retail or B2B can use this as an opportunity to advertise a time-bound special offer or a discount on services.

So plan your greeting card project well in advance and use both a physical greeting card, complemented with an online effort to make use of the best of both to further engage with your audience and reap long term benefits.

Read a related article here.

Ready to start your Greeting card or a new Design and Print project? Go here…

Greeting Card Printing Dubai.

 

 

 

 

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