13 tips for Restaurant Menus Design and printing

Restaurant Menu Design Dubai

Restaurant Menu Design Dubai

For restaurants one of the most crictical component of growth and profitability is the food menu.  Once you have decided on your food menu, you can use your full color printed menus as a primary method of marketing and business growth.  The key is to use a well designed printed menu with a distribution strategy targeted at your local area of dominance  to find new and repeat customers.

This guide will help you start off a “Menu” marketing campaign that will help you in targeting your audience in your locality.

Restaurant Menu Design Dubai

The all important Menu Design

A menu design obviously, is a very creative process that will differ from restaurant to restaurant.  Along with the creative process there is a little bit of science involved to increase response and drive new customers to your restaurant like  highlighting key items, improving your image all this while increasing profitability.

Menu Printing

  1. Categorise all your menu items by type of food for e.g. for a pizza restaurant it could be like this : Pizza, Pasta, Subs, Salads, Beverages, etc.
  2. List all your food categories in the right order: Appetizers – Soups – Salads– Entrées – Desserts. Grouping all your food categories can help you make pricing decisions. It will also help you adjust pricing for each menu item depending on volume and profit. Finding the right balance is key.
  3. If possible try and include an “extras” section on your menu for e.g. (
    again using a pizza restaurant as an example) extra cheese, bread sticks, etc. (This can also be a surprising way to increase sales and extra revenue on each order)
  4. This one is worth repeating even if you probably already know it –Add your unique personality into your menu with special items that clients should feel that only you do the best
  5. A picture is worth a thousand words-use mouth watering images of food items for each of your food category. A professional image database of your menu is an absolute must.
  6. Avoid using dotted lines (“…..”) leading up to your pricing as this makes your menu look like a price list. Do not use the currency (AED) on menus. Simply place the number after the item description.  This makes the client focus on the description.
  7. Use a clear description without going overboard for your menu items.
  8. As mentioned earlier used professional and original images of your food menu- for printing use 300 dpi. For your website, 72 dpi is ideal.
  9. Use the services of a good graphic designer or agency for your printed menu
  10. Ideally print full color on gloss paper or matt depending on which you think goes with the image of your restaurant.
  11. You may even color digital printing initially to print small quantities and still find it affordable.  This also allows you to quickly make changes as you move on  to update your menus and pricing, after a few weeks based on previous business figures.
  12. Choose a high quality and experienced printer using a good quality gloss or matt coated paper. Ask your printer for a ‘proof’ copy for final approval before going for a print run.  Ensure that there are no typos by doing a thorough  proof reading more than once.
  13. You may print two versions one thick paper for the house menus, and one for takeaways and distribution on thinner (80 gsm) paper.

Restaurant Menu Design Dubai

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