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4 tips to get you started on your new Catalogue.

Updated on 21/12/2019, Catalogues Printing Dubai.

catalogues printing dubai uae

Catalogues Printing Dubai – Starting your new catalogue project can be both scary and exciting at the same time.  You look forward to put together an amazing marketing tool that will entice and inspire your target audience.  On the other hand, where the heck do you even begin?  Well, here are a few suggestions to not only get you started but also help you put together a Catalog design and print strategy.

1. Plan ahead

Even before you begin the designing process, you need to know the goal for your catalogue.  Are you aiming at customers to order via the catalog or drive them to your website or physical store? Will you be sending the catalogues to your loyal customers on your list or to people who may never have heard of your product or brand?  Once you are clear about your goal, it is easier to customize your design and layout and also use the right images that appeal to your chosen audience.  You want your audience to continue turning the pages, so the more appealing the catalog the better.

2. Decide on your content.

Now that you have your end goal in mind, you want to plan what you want to say, how you want to say it and where the information needs to be laid out.  Having content that is simple, clean and concise will keep your audience glued.  If your catalogue pages are overcrowded with too much information, the reader may lose interest early.  Having the right mix of images and information guides your reader through the pages right to the call of action on your catalogue pages.  Use headings, sub headings and the right images to help your audience navigate through to the important information within your catalogue.

Catalogues printing Dubai.

catalogues printing dubai

3. Designing your catalogue.

The way you are going to distribute your catalogue should be an important factor with how you want to design it.  Depending on whether you want to send them out via mail, as hand outs at events and conferences or have them at your store, you can select the right size that suits your mode of distribution.  Once you have finalized the finished size of the catalogue, you can now start the process of designing your catalogue.

  • Use attractive images and suitable colors that along with elements that reinforce your company and brand.
  • Stick to fonts that are easy to read by considering size, style and color.
  • Strategic use of white space allows the page to be balanced and not over crowded.
  • Identify and remove elements or distractions that are unnecessary.
  • Ensure the images are 300 dpi resolution to avoid pixelation (distortion) of images.

4. Important things lest you forget

Some of the important pages you may need to include are the following:-

  • Table of Contents
  • Contact Information
  • Order Form
  • Store Location
  • Website details
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