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Blow the 12×4 picture into a bill board

Updated on 4th January 2020.

How to blow up your  12×4″ picture into a huge billboard…

-Dubai Digital Printing

When you are trying to cover up a wall in your house with your favorite picture, everything boils down to PPI or pixels per inch.  You need to keep a few important things in mind according to experts at Dubai Digital Printing services.

Here is an article that tells you How-right from using your camera, preparing your print image, to actually printing your masterpiece.

This article by Rob Sheppard at popularmechanics.com tells you all…

For oversized prints, posters, banners, etc.

Here is some real-world advice on the same issue, for PhotoShop newbies by Nasim Mansurov…

Need quick turnaround hi-quality full-color Digital prints? Click here

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Refresh your office space..

Updated on 4th January 2020.

Refresh your office with various digital printing options…

-Digital Printing service Dubaidigital printing service dubai

Learn how digital printing can help convey your organizations’ vision and messages to employees, clients, and all stake holders.

You can use different digital print options like;

  • Wide-format posters and photographs featuring the company identity and past advertisements
  • Small quantities of brochures and business cards can be offered to customers

Read the entire article on ebay.com then come right back here and in order to give a fresh new look and feel for your office decor’ both for indoor and outdoor graphics…

Digital Printing Service Dubai

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The right ‘type’

Updated on 4th January 2020.  large format digital printing dubai

What ‘type’ is your print designs?

-large format digital printing Dubailarge format digital printing dubai

A legible print is more meaningful as it is the result of a thorough business print and need not look attractive. It is but natural to understand that your aim is to woo the maximum number of customers to know about your products and services. These ideas regarding print will come in handy to you to better the legibility of your prints as the resultant prints vary with situations.

One must be trained in lettering. Clients consider it as a serious aspect when they sit down to read the contents of the prints taken. This refers to the line spacing of the content and the quality of your prints, so as to make certain nothing, ends up into illegible chaos. Typography is not an easy thing to understand, nevertheless, here are a few guidelines to know it better.

Prepare an impressive outline. At times, aptly legible content appears flimsy as it is given a different dimension with heavy beautification and illustrations. This proves the fact, what kind of an impression the outline of your print bears on legibility. For instance, you have ample room to work on booklets and can do away with cramming with appropriate imagery and descriptions.

The testimonials should be verified. Before the final draft is sent for printing it must be proofread in order to ensure
that the content that has been generated is legible. The proofreading can be done online so as to save time and sheets, a better idea would be to take a hard copy of the testimonial in order to see if the content of the print is legible enough to be comprehensible without undergoing any straining of eyes.

Do you want to make the content of your poster legible? Are you preparing a catalog? Using the above guidelines make it more comprehensive. Legibility must be your priority whenever you are working on a task, else your painstaking endeavors will be futile.

For large format digital printing Dubai, please click here.

 

Five most common font mistakes to avoid…

 

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Improve your website SEO

Updated on 05/01/2020, Digital Print Centre Dubai

Why is SEO important?

Improve SEO to generate new sales leads…

-Digital Print Centre Dubai

 

How does SEO Help to increase sales wonders the Digital Print Centre Dubai.

Howard Fenton, Senior Technology consultant at NAPL, explains in this article how improving SEO for your website will help you increase your sales leads using on page and off page SEO.  He also suggests using Twitter and LinkedIn to increase traffic to your website.

Read the complete article here…

 

Need to know what content marketing is?

 

 

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3D printing a game changer?

Updated on 20/12/2019, Digital Printing services in Dubai

Is 3D printing a game changer?

Two technologies that may change the way we live and work…

Digital Printing services in Dubai

Digital Printing Services Dubai

-Digital printing services in Dubai.

Digital Printing services in Dubai asks “Is the internet disruptive?”   Chris Berg seems to have the answer to that question.

Look what the internet has done to the traditional newspaper business.   The internet has completely changed the way we look at and do things completely.  What was merely a ‘curious’ thing will be industry disrupting tomorrow.

Two innovations which will clearly turn our lives around in a matter of a few decades are already raising a lot of curiousity. 3D digital printing and Blockchain tech.   Read Chris’s take on these here… 

Digital Printing services in Dubai.

Click on LED Display Screens for fresh new ways of doing signage and more.

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Laminate to protect…

Updated 20/12/2019-Digital printing company Dubai

Why Laminate?

Digital printing company Dubai

Lamination of a Poster

Lamination protects your printed pieces …

-Digital Printing Company Dubai

Laminating is an inexpensive and effective way to increase the life of your printed pieces by protecting it against UV exposure, water, handling etc.

Newer enhanced films even help you get more finishes that adds visual elements to your printed product, like Frosted films, holographic films, metallic films, dry erase films, glare reducing films, non-skid films for floor displays and textured films to add another dimension to your printed materials.

Click here to read the entire post on lamination..

For find more on Lamination provider and Digital Printing company in Dubai Go Here.

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3D printed Burgers…Yum!

Updated on 20/12/2019, Best digital printing Dubai

Hot Burgers – 3d printed?

-brought to you by Best Digital Printing Dubai.
Best digital printing dubai

A 3D printed snack

Strange but true, NASA is funding research so that their astronauts on long term missions in Mars and elsewhere can actually, digitally print ‘hot’ piping and nutritious food using 3D printing technology.

We could then have cartridges for protein, carbohydrates, fat, vitamins etc. and when an astronaut chooses a recipe for e.g. a pizza, the 3D printer will then print layer by layer, starting from a base, until the pizza is ready and hot.

Interesting?  Check out the entire article here…

 

-For conventional and best digital printing bureau in Dubai click here.

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How to make content marketing work

Updated on 20/12/2019, Digital Printing UAE

digital printing uae

How to make Content Marketing work for you.

In a previous post we looked at how Content Marketing can be an important part of your long term strategy.   Here we will see how to go about developing a Content Marketing strategy.

A common misconception is that content marketing is exclusively digital, with social media, blogs and websites, when actually it is much more than just that.

All media that is produced and consumed in various formats viz., text, audio, video, images, in digital or print can be part of a content marketing strategy.

Digital Printing UAE

Whatever the media or the strategy, the main rule is that the content should be created with the target audience in mind.  The target audience is the starting point of any content marketing campaign.

Your target audience

  • Why your business exists?
  • Who are you trying to service?
  • Defining your target audience in great detail and specificity only, will help you to attract them.
  • What are the problems they have that your business can solve?
  • What services do they need and why?
  • Why should they you choose over your competition?
  • And most critical, what makes your business the ONLY choice they have?

The answers to the questions above will not only create a clear idea for your content but more importantly, will give you a foundation for creating and perfecting the products or services that your business should focus on.

Content should always be valuable and actionable for your audience.  It usually comes free, though in some instances it could command a price and is a product by itself.  The content you create should add value to your product or service.

Write out your content strategydigital printing uae

This is the biggest test for any business.  You can write down a plan only if you have understood it completely.  Without a written plan, you do not have one. Simple as that.  Write down your strategic plan for a successful content marketing.

How will you  continue creating valuable content consistently while running your daily revenue producing activities?  You can get a head start by first identifying  and listing the content that is working for you now to attract, engage and close clients.  Once you have this, re-purpose this content to various other channels to make it more powerful.  When you update your blog or website, ensure that you update all of your social media profiles so that they are all consistent.  Mix and match your online and offline efforts.  If you do a sales mailer or a postcard campaign, match it with google display ads or face book re-marketing to support it. Have a page of your website or a pop up to match the campaign.  Drive your online prospects to your offline world and vice-versa.

This way you will be able to have a integrated campaign that achieves a purpose which is bigger than merely attracting new leads.  Although, your content marketing will convert only a fraction of your leads into revenue, that fraction will be enough if you are in it for the long haul and a clear focus.  Most companies give up on content marketing too early in the cycle.  However the smart ones, understand the value of a sustained content marketing campaign and its long term benefits.

Maybe none of your individual piece of content may go viral, but your audience will grow both in size and in loyalty as you continue to add value to your content marketing strategy.

If you can get through the learning initial learning curve,  you will be able to break down your content marketing into a repeatable process that can be simple and automated.

Digital Printing UAE

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Let us talk about Content Marketing

Updated on 21/12/2019, Digital Printing Services Dubai

Want to take your sales and marketing efforts to a whole new level? 

Content Marketing is considered to be one of the most, if not the most important tool for long term relationship building with your clients and prospects.

So what is Content Marketing?digital printing services dubai

The Content Marketing Institute definition of Content Marketing is as follows-“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain clearly defined audience-and ultimately drive profitable customer action”.

There may be many reasons to have a well thought of long term content marketing strategy.  We will look at five reasons why you should consider content marketing for your business.

Content Marketing positions you as a leader in your market-As a content marketer you will provide deep insights that help your clients and prospects to achieve their goals and answer their queries.  This significantly enhances your value proposition as you become the go to resource for your chosen business community.

Effectiveness-Content Marketing is highly effective with B2B companies regularly getting as much as 67% more leads on a monthly basis and 57% content marketers believe they have gained more customers due to their Content marketing efforts.

Drive new leads to your business-A modern content marketing strategy will involve both online and offline strategies working in tandem.  Content Marketing will drive new traffic to your business both online and off and these leads will form your target audience for a sustained content marketing campaign.

Convert the leads to long term clients-As more and more leads are generated, you can have a ‘funnel’ in place where  you can engage with these new leads and nurture them into becoming long term customers.  You can offer them a lot of free and valuable content on an on-going basis with occasional special offers, discounts etc., to convert a number of them into clients.

Long Term marketing strategy-Unlike other strategies, Content Marketing is a long term strategy.  As long as you can provide new and enduring valuable content that is always accessible to your audience, you will always keep adding leads to your prospect database and with your marketing funnel, you will have a endless stream of clients.

Want to know where to start? Go here…

For your Design and Print Content Marketing Projects contact us here today.

Digital Printing Services Dubai
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13 tips for Restaurant Menus Design and printing

Updated on 21/12/2019, Restaurant Menu Design Dubai

Restaurant Menu Design Dubai

For restaurants one of the most crictical component of growth and profitability is the food menu.  Once you have decided on your food menu, you can use your full color printed menus as a primary method of marketing and business growth.  The key is to use a well designed printed menu with a distribution strategy targeted at your local area of dominance  to find new and repeat customers.

This guide will help you start off a “Menu” marketing campaign that will help you in targeting your audience in your locality.

Restaurant Menu Design Dubai

The all important Menu Design

A menu design obviously, is a very creative process that will differ from restaurant to restaurant.  Along with the creative process there is a little bit of science involved to increase response and drive new customers to your restaurant like  highlighting key items, improving your image all this while increasing profitability.

Menu Printing

  1. Categorise all your menu items by type of food for e.g. for a pizza restaurant it could be like this : Pizza, Pasta, Subs, Salads, Beverages, etc.
  2. List all your food categories in the right order: Appetizers – Soups – Salads– Entrées – Desserts. Grouping all your food categories can help you make pricing decisions. It will also help you adjust pricing for each menu item depending on volume and profit. Finding the right balance is key.
  3. If possible try and include an “extras” section on your menu for e.g. (
    again using a pizza restaurant as an example) extra cheese, bread sticks, etc. (This can also be a surprising way to increase sales and extra revenue on each order)
  4. This one is worth repeating even if you probably already know it –Add your unique personality into your menu with special items that clients should feel that only you do the best
  5. A picture is worth a thousand words-use mouth watering images of food items for each of your food category. A professional image database of your menu is an absolute must.
  6. Avoid using dotted lines (“…..”) leading up to your pricing as this makes your menu look like a price list. Do not use the currency (AED) on menus. Simply place the number after the item description.  This makes the client focus on the description.
  7. Use a clear description without going overboard for your menu items.
  8. As mentioned earlier used professional and original images of your food menu- for printing use 300 dpi. For your website, 72 dpi is ideal.
  9. Use the services of a good graphic designer or agency for your printed menu
  10. Ideally print full color on gloss paper or matt depending on which you think goes with the image of your restaurant.
  11. You may even color digital printing initially to print small quantities and still find it affordable.  This also allows you to quickly make changes as you move on  to update your menus and pricing, after a few weeks based on previous business figures.
  12. Choose a high quality and experienced printer using a good quality gloss or matt coated paper. Ask your printer for a ‘proof’ copy for final approval before going for a print run.  Ensure that there are no typos by doing a thorough  proof reading more than once.
  13. You may print two versions one thick paper for the house menus, and one for takeaways and distribution on thinner (80 gsm) paper.

Restaurant Menu Design Dubai

Need professional Menu Design and Print Services-Contact us Today.

 

 

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