Online or Print? Both!
Updated on 21/12/2019, Printing Services Dubai
Printing Services Dubai-Reaching your target audience across different channels is becoming more complicated, but a smart use of both online and offline efforts can meet the challenge. Adding complementary printed marketing pieces (postcards, mailers, catalogues) with your online digital campaigns can reap multiple benefits.
By leaving your tunnel vision of “online only efforts” behind, you can have the “best of both the worlds” strategy that smart marketers use.
Having co-ordinated messages using online and print channels helps you play in both the worlds where your audience interacts, online and offline. It also helps you to drive online leads to your offline messages and offline leads into your online presence.
If your CRM and tracking efforts are bringing your clients closer to you, you can use print personalisation to support and enhance your email marketing efforts in so many ways.
Add to data-Use print to offer incentives to get more relevant information to add to your client’s data
Re-activate emails-Email marketing can be supported with reactivation efforts using for e.g. postcards with personalised content to people who can no longer be reached via e-mail, inviting the recipients to sign up again for a newsletter and bringing them back to the fold.
Push your offers-Individualised print products like special offer postcards can support your online campaigns and provide incentives to buy at different points of contacts with the prospect.
Checkout bounces-While email is used extensively to address to people who did order but did not complete the transaction, an instant postal reminder for this target group has the potential to have the recipient complete the sale.
Print mailers supporting your email campaign-You can improve your conversion rates by having an automated print mailing tailored individually for every single client using variable data printing.
To summarise, use both online and offline methods in a smart way to target your audience both past and existing to have the best chances of success.
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