Print is in… again!
Updated on 21/12/2019, Printing in Dubai
We are bombarded with visual material and content in our rapidly expanding Digital world that we find ourselves in. Every moment new information unfolds itself into our lives.
Digital media has been leading the way in this new world, with the relevance of print fading away, especially for small and medium companies. Why invest in a print campaign when you can create an online one with extensive reach? Guess what, there is a gradual shift back towards physical products as people crave for interaction with real physical products. Print is cool again. There is compelling reasons to use physical flyers, brochures and such marketing materials.
Remember the “Emma” commercial by Le Trefle. (It is an all time favourite of many people)
Check it out here…
While the commercial is no doubt funny, it makes one important point.
There are some things that digital cannot replace.
Yes, there are certain definite advantages with Digital media. For e.g. it is available all the time, content can be updated easily and efficiently, messages can be highly personalized and results can be tracked. Print cannot match with Digital here.
Print has different advantages though. There is something about the physical nature of paper that influences us at a deeper level. It is something we can see, touch and connect to deeply in a way we cannot get with digital. The impact that paper has on us is both at the emotional and neurological level.
Printing in Dubai
Hence the case for a strong revival by the print media. Print is a tangible, classic and long established medium that can complement your digital media efforts and help you get noticed and stand out. The physicality of printed products means that it stays on desks in the office, coffee tables at hom, on the fridge and propped up on shelves taking up a physical space in your office or home for months or even years.
Use print media to create interesting mailers, folders, brochures, flyers, postcards that grabs the attention of your client. You can even use it to guide your target audience to your website for more interaction. By using print media along with your digital efforts you will be able to double the exposure and the influence for your target audience.
Talk to NGI Dubai for your next design and print project or go here for more on our Digital Printing Services