Archive for year: 2018

Updated on 20/12/2019, Digital Printing UAE

How to make Content Marketing work for you.

In a previous post we looked at how Content Marketing can be an important part of your long term strategy.   Here we will see how to go about developing a Content Marketing strategy.

A common misconception is that content marketing is exclusively digital, with social media, blogs and websites, when actually it is much more than just that.

All media that is produced and consumed in various formats viz., text, audio, video, images, in digital or print can be part of a content marketing strategy.

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Whatever the media or the strategy, the main rule is that the content should be created with the target audience in mind.  The target audience is the starting point of any content marketing campaign.

Your target audience

• Why your business exists?
• Who are you trying to service?
• Defining your target audience in great detail and specificity only, will help you to attract them.
• What are the problems they have that your business can solve?
• What services do they need and why?
• Why should they you choose over your competition?
• And most critical, what makes your business the ONLY choice they have?

The answers to the questions above will not only create a clear idea for your content but more importantly, will give you a foundation for creating and perfecting the products or services that your business should focus on.

Content should always be valuable and actionable for your audience.  It usually comes free, though in some instances it could command a price and is a product by itself.  The content you create should add value to your product or service.

Write out your content strategy

This is the biggest test for any business.  You can write down a plan only if you have understood it completely.  Without a written plan, you do not have one. Simple as that.  Write down your strategic plan for a successful content marketing.

How will you  continue creating valuable content consistently while running your daily revenue producing activities?  You can get a head start by first identifying  and listing the content that is working for you now to attract, engage and close clients.  Once you have this, re-purpose this content to various other channels to make it more powerful.  When you update your blog or website, ensure that you update all of your social media profiles so that they are all consistent.  Mix and match your online and offline efforts.  If you do a sales mailer or a postcard campaign, match it with google display ads or face book re-marketing to support it. Have a page of your website or a pop up to match the campaign.  Drive your online prospects to your offline world and vice-versa.

This way you will be able to have a integrated campaign that achieves a purpose which is bigger than merely attracting new leads.  Although, your content marketing will convert only a fraction of your leads into revenue, that fraction will be enough if you are in it for the long haul and a clear focus.  Most companies give up on content marketing too early in the cycle.  However the smart ones, understand the value of a sustained content marketing campaign and its long term benefits.

Maybe none of your individual piece of content may go viral, but your audience will grow both in size and in loyalty as you continue to add value to your content marketing strategy.

If you can get through the learning initial learning curve,  you will be able to break down your content marketing into a repeatable process that can be simple and automated.

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Updated on 21/12/2019, Restaurant Menu Design Dubai

For restaurants one of the most crictical component of growth and profitability is the food menu.  Once you have decided on your food menu, you can use your full color printed menus as a primary method of marketing and business growth.  The key is to use a well designed printed menu with a distribution strategy targeted at your local area of dominance  to find new and repeat customers.

This guide will help you start off a “Menu” marketing campaign that will help you in targeting your audience in your locality.

Restaurant Menu Design Dubai

The all important Menu Design

A menu design obviously, is a very creative process that will differ from restaurant to restaurant.  Along with the creative process there is a little bit of science involved to increase response and drive new customers to your restaurant like  highlighting key items, improving your image all this while increasing profitability.

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1. Categorise all your menu items by type of food for e.g. for a pizza restaurant it could be like this : Pizza, Pasta, Subs, Salads, Beverages, etc.
2. List all your food categories in the right order: Appetizers – Soups – Salads– Entrées – Desserts. Grouping all your food categories can help you make pricing decisions. It will also help you adjust pricing for each menu item depending on volume and profit. Finding the right balance is key.
3. If possible try and include an “extras” section on your menu for e.g. (
   again using a pizza restaurant as an example) extra cheese, bread sticks, etc. (This can also be a surprising way to increase sales and extra revenue on each order)
4. This one is worth repeating even if you probably already know it –Add your unique personality into your menu with special items that clients should feel that only you do the best
5. A picture is worth a thousand words-use mouth watering images of food items for each of your food category. A professional image database of your menu is an absolute must.
6. Avoid using dotted lines (“…..”) leading up to your pricing as this makes your menu look like a price list. Do not use the currency (AED) on menus. Simply place the number after the item description.  This makes the client focus on the description.
7. Use a clear description without going overboard for your menu items.
8. As mentioned earlier used professional and original images of your food menu- for printing use 300 dpi. For your website, 72 dpi is ideal.
9. Use the services of a good graphic designer or agency for your printed menu
10. Ideally print full color on gloss paper or matt depending on which you think goes with the image of your restaurant.
11. You may even color digital printing initially to print small quantities and still find it affordable.  This also allows you to quickly make changes as you move on  to update your menus and pricing, after a few weeks based on previous business figures.
12. Choose a high quality and experienced printer using a good quality gloss or matt coated paper. Ask your printer for a ‘proof’ copy for final approval before going for a print run.  Ensure that there are no typos by doing a thorough  proof reading more than once.
13. You may print two versions one thick paper for the house menus, and one for takeaways and distribution on thinner (80 gsm) paper.

Restaurant Menu Design Dubai

Need professional Menu Design and Print Services-Contact us Today.

Updated on 21/12/2019, Digital printing in Dubai

3 Vital elements that your Sales Mailer needs to have.

Does your sales mailer does the job for you.  Is it winning you as much business as it should?

A mailer takes a lot of effort and costs to print and mail, so it is all the more important that it is effective and brings you the desired results. However, a lot of introductory mailers fall short of grabbing the attention of the target audience in the way that it should.

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A sales mailer needs to have the ‘wow’ factor and should make the reader sit up, take notice and feel the need to contact you.  At the very least, it should be able to excite the reader enough to make her receptive to a follow up call from the sender.  So how do you produce a mailer that has the best chance of getting you the results that you want?  Here are three things that goes into a winning mailer that gets you results.

Hi quality mailers

All of us receive a lot of mailers.  Most of them do not even get a second look.  However there is always one or two that makes you want to look at it again.  A good mailer is professionally printed, has a good design, with copy that leads you from the beginning to the call to action and is printed on good quality paper.  If the size and shape of it is unusual, then it increases the curiosity of the receiver.  You can even take it to another level by personalising it using variable text and images so that it fits a particular demographic.

Focus on the customer

Most mailers get a lot of things right, but talk only about themselves.  Their message is largely focused on their product or service.  Which means a lot  of the readers soon lose interest in reading further. They are more interested in what your product or service can do for them.  How can you help them and solve a problem?  The mailer should focus mainly on the customer, his pain point and how your service or product can benefit them by solving the problem.

Yes I did tell you mailers are not easy.  But if you get them right, they will be your best sales tool.   And we have still one more element even after you have done a good job of with the points discussed earlier.

Include a Call to Action

Many mailers have a vague or no call to action at all.  Simply asking your target prospect to call is not enough.  It is necessary to encourage the prospect to take action with an incentive.

For instance you can offer a discount on a product, or an extra element of service when they order your main service or similar.  Most people will make it time critical to instil a sense of urgency.   This is a great way to win new clients and capture old clients too.

Well you have enough to start on your new mailer.  Make sure you incorporate these three elements and your mailer will be more than worth all the time, effort and costs that will go into it.

For Digital printing of your mailers, flyers, brochures or more contact us  here.

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Updated on 21/12/2019, Dubai Printing Company

Dubai Printing Company – There is no dearth of companies in Dubai, offering cheap printing, but the question you should ask is would you compromise quality for cost alone?  Would you buy something based on just the price?

For e.g. let us take business cards.  There are companies that offer these for a unheard of low prices, and they do seem like a great bargain at first.  However, when your business cards do arrive you realise that you are getting exactly what you have paid for.  The quality of the printing and the cheap paper will leave you disappointed and regretting your decision.

Or leaflets, Flyers or even Brochures.  Yes you can get them from a printer who may offer Free design and cheap printing.  When you receive the printed materials (hopefully just in time as most of these cheap printing options are prone to delay), you realise that you cannot use the cheaply printed, shabby  printing on looking paper that was used. Face-Palm moment.

Dubai Printing Company.

Business Stationery-Like Business cards, these marketing pieces represent your company, your brand and your business.  Using cheap paper, low quality prints just to save costs reflects negatively on your image and is highly avoidable.

Would you like to have great printing at realistic prices?

NGI Digital strives to go the extra mile, to give high speed, high quality printing at prices that will not break the bank.  In fact you will value our service highly like hundreds of our customers for prompt and professional services.

Our Design and Print options for all kinds of  marketing materials and stationery has a process with approvals at important milestones, to ensure that you get exactly what you have ordered for with a realistic time frame that is achievable.

Moral of the story?- Call us for great looking high quality and affordable printing.

Looking for wide format printing? Go here!

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Updated on 21/12/2019, Digital printers Dubai

One of the most powerful marketing tools for small businesses are vinyl graphics used for vehicle wraps,  signages, event graphics, posters and banners and more.

Top quality materials-The final results depends a lot  on the quality of the materials like the inks and vinyls that are used for production.  Using quality products and getting communicates the clients commitment to quality and small details in everything they do.  The type of adhesives used for the vinyl depends on a lot of factors like the type of surface the vinyl is applied to or based on permanent or temporary use, or even special requirements like resistance to petroleum products.  All these factors and more like should go into consideration before  the final material is chosen that is tailored to the specific needs of the project and the final result is vinyl graphics of the highest quality that represents your brand and company.

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Top quality equipment-The equipment, the ambient temperature on the work floor, type of machinery used for different types of graphics, for e.g. screen printing process is ideal for basic ‘clean cut’ designs whereas for a high quality photographic image digital printing is more suitable.  The use of high grade equipment and products and using the right printing option based on the type of graphic with the end application in mind, will give you the top-quality results that your brand and company deserves.

Ensure continuity in marketing elements-All marketing elements, from vehicle wraps, to posters, banners should have a visual continuity so that a coordinated marketing effort is possible and all the brand elements are tied together in a synchronised fashion.

Expert installation-All the top graphics produced will go waste if the installation is sub-standard.  Expert and experienced installers will pay special attention to temperatures, environment, with attention to detail and keeping in mind of the need for a co-ordinated look and feel.

We specialise in all your branding needs through vehicle graphics, wraps, wall graphics for retail locations and offices, window graphics, floor graphics, event signages and more with expert capabilities and years of experience to meet any challenging project requirements.  Call us today.

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